Tracy Ip is a Los Angeles based director and producer who enjoys creating quirky narratives that celebrate human experiences. She is passionate about encapsulating audiences in new cultures and worlds. This has led her to realize films internationally- France, Germany, Morocco and Hong Kong.
Currently, she is living in the world capital of perfume, Grasse, France creating artisanal videos that give viewers an insight into the world of perfumery. Simultaneously, she is in production on a documentary that visualizes the pursuit of an individual olfactory identity through the art of perfumery. It explores the relationship between one’s sense of smell and memories.
She has a Masters in Global Communication with an emphasis in Branding and Advertising and integrates marketing theories into creating visual stories that best personify a brand. She is an international pioneer and continues to make films that are a cross-fertilization of different philosophies, disciplines, and arts.